FORWARD & THINKING: AWARDED OUT-OF-HOME MEDIA BUYING CONTRACT FOR ACTIVATE LEARNING GROUP
FORWARD & THINKING: AWARDED OUT-OF-HOME MEDIA BUYING CONTRACT FOR ACTIVATE LEARNING GROUP
Forward & Thinking is delighted to announce that following a successful tender bid, the advertising agency is now the appointed media buying agency for all of Activate Learning Group of Colleges’ out-of-home (OOH) campaigns.
Activate Learning Group consists of seven colleges across Oxfordshire, Berkshire and Surrey which are all united by a common purpose, to transform lives through learning.
Higher and Further Education advertising experts Forward & Thinking will be creating multiple touch-point targeted media campaigns that engage and deliver results whilst upholding excellent client service, forming an extension of Activate Learning’s marketing team.
The overarching aims of the OOH advertising strategy are to increase brand awareness and student application numbers, supporting Activate Learning’s strategic vision to achieve far-reaching, progressive change and impact through learning.
With a team of experienced education marketing and media professionals who understand the education landscape and pressures educational institutions face, particularly around funding, allocation of resources and recruitment targets, the advertising experts are perfectly placed to lead on Activate Learning Group’s Out-Of-Home campaign.
Forward & Thinking successfully delivers multi-channel campaigns for a range of clients, including more than 50 colleges across the UK.
Darren Clewes, Sales Director Forward & Thinking, says “We are thrilled to be working with Activate Learning in the fourth consecutive year. As Education campaign experts, we know the importance of working alongside an agency who really understands colleges’ target markets and the challenges they face within the education sector.”
Activate Learning’s Marketing Manager, Sarah Bell says “Forward & Thinking have impressed us with a substantial tender proposal. Their data-led campaigns and expert team deliver impressive results. Their client service is outstanding. We’re excited to be working with them again.”
Find out more about Forward & Thinking targeting the Gen-Z audience for FE & HE colleges here. Forward & Thinking YOUR student experts.
