PAID online
Forward & Thinking’s approach utilises online advertising platforms to create cross-channel campaigns that capitalise on the specific benefits of PPC, display, paid social, video and re-marketing adverts. This allows us to focus your online advertising budget where it is most effective across platforms, advert types and targeting options that will contribute best to your campaign aims and objectives.
Instagram Ads
Google Display Ads
Facebook Ads
Re-marketing
YouTube Ads
LinkedIn Ads
TikTok Ads
Google Search Ads
Snapchat Ads
Google Discovery Ads
OUR APPROACH
As part of our on boarding process, your account manager will conduct a deep dive exploration session with your marketing and design team. We’ll unravel your pain points, fully understand your objectives, audience, budget, and revisit past campaigns.
Our goal is to foster a culture of continuous improvement, share paid digital media industry developments and use new technologies to anticipate the latest audience, behaviour, and channel trends so you can gain the competitive edge.
DISCOVER
It all starts with a cross department campaign clinic where we collaboratively examine your brief, draw on our knowledge of the sector and apply our experience of planning online media formats to outline your campaign’s foundations.
Using a wide range of platforms and tools, we’ll conduct in depth research and extract data from multiple industry-trusted sources to build your audience, optimise budgets, eliminate wastage, and flight your media.
We’ll present a clear visual of the strategy which your account manager will present through a flight plan and campaign deck, outlining our rationale, approach and demonstrating how we’ll achieve your objectives.
plan
On your approval, our expert campaign managers take the lead using our campaign management tool to build your unique dashboard; a one-stop-area for viewing your campaign laydown along with submitting artwork, content and contacting our team about your campaigns. It’s here we upload artwork specifications, answer your campaign and creative queries, along with providing proofs of your adverts for you to approve prior to your campaign going live.
Your dashboard, account manager and campaign managers are there to support you and cultivate a hassle-free customer experience, by supporting and working with you, every step of the way.
implement
For us, campaign success is always front of mind. That’s why our campaign managers run optimisation sessions multiple times per week, ensuring budget is pacing correctly and being spent in the most effective way, while looking for opportunities to further drive campaign performance.
We’re constantly making changes such as tweaking targeting options, bid strategies, adjusting keywords and placement selection along with providing recommendations on other ways we can look to supercharge your campaign’s performance.
optimise
To continuously deliver it’s important we measure your campaign’s success. Aside from regular optimisation sessions, we provide mid-campaign updates to ensure you know how your campaigns are performing along with any suggestions and recommendations we have discovered that could help us to generate the strongest results.
At the end of each campaign, we’ll compose our findings in an in-depth post campaign analysis outlining the results of your campaign against KPIs, providing breakdown and insights on campaign data and making recommendations on how we can improve results for the future. Because we believe in a joined-up approach, your account manager will always look to provide insight into how your whole omni-channel strategy has worked together to support results.
measure
“Forward & Thinking have been really helpful providing expert advice and guidance on the best approaches and where budgets would be best exploited to maximise our spend. This has shown in results with an increase in traffic to our website and higher rates of applications during campaigns and beyond.”
LEICESTER COLLEGE
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Every platform has it’s place, along with its own strengths and weaknesses. For example, Google Search ads (previously known as Google Adwords) are great for capitalising on people who are ready to make a purchase or to take action in another form, whereas YouTube Ads are a strong way to get your adverts in front of a large audience at a low cost.
Quite simply, there is no ‘best platform’ and this is why we use a combination of platforms in the majority of our online campaigns into to draw the most synergy possible by capitalising on the benefits of each.
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Without knowing your business, what you’re trying to achieve and who your target audience(s) is, it is hard to say. Online ads are known to provide great value in terms of both ROI and entry point, so advertising does not need to cost you the earth.
Feel free to contact our team of experts who would be more than happy to help you work out what budget may be required to help reach your aims.
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While traditional advertising is still a hugely importance part of the marketing mix, online advertising can generally provide much more granular targeting and reporting options which are more quickly and easily set up, changed and executed, often at a lower cost than many traditional media types.
Additionally, there is a larger opportunity to prove results. It is possible to see how your advertising has directly contributed to your desired goals and conversions for a range of actions such as online purchases, bookings, brochure downloads, button clicks, account registrations, any many more.
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Using an agency can produce amazing results for your business in a range of ways such as, but not limited to:
- Free up time and resources within your team
- Increase ROI
- Benefit from a wealth of experience and industry knowledge
- Access to experts who act as an extension of your team
- No issues having to cover annual leave, sickness or finding time to run activity among other projects
- Media neutrality – Not committed to any one platform or supplier so dedicated to simply getting the best value and results from your advertising spend
These are only some of the benefits of using an agency, don’t hesitate to get in contact to find out how working with us may benefit your business’ individual requirements and circumstances.