university of hull
Forward & Thinking has developed a wide range of campaigns for the University of Hull over the years.
The Twinkly bus campaign was planned for the darker winter nights to offer unique exposure during shopping peak times in Leeds, a key target area.
Through using transport media, were able to provide non-stop campaign exposure day and night, with LED lights illuminating the advertisement for maximum visibility.
CLIENT
university of hull
LOCATION
LEEDS
MEDIA
outdoor, buses
RESULTS
10 MONTHS Free of Charge AT A VALUE OF £35,000
PROJECT OVERVIEW
“THE UNIVERSITY OF HULL ARE A BRILLIANT CLIENT WHO LIKE TO TRY NEW STAND OUT MEDIA. FOR THE TWINKLY BUS CAMPAIGN, WE USED A COMBINATION OF LED TWINKLY ADVERTS AND REGULAR T-SIDES TO CREATE HIGH IMPACT.”
NATALIE DOWNIE, MANAGING DIRECTOR FORWARD & THINKING
The Campaign team
NATALEA WALKER
NATALIE DOWNIE
Managing Director
Head of Planning & Strategy (OOH)
Artwork Assistant