everton fc

Everton Football Club’s marketing team were tasked with creating a high-impact campaign around the globe to mark the high-profile arrival of James Rodriguez.

Apart from extensive social media, digital marketing and out-of-home advertising, they were looking for a show-stopping iconic landmark to announce the midfielder’s arrival and create a buzz amongst fans all over the world.

Forward & Thinking secured the New York Times Square billboards within a short time space at a competitive price.

CLIENT

Everton FC

LOCATION

NEW YORK CITY

MEDIA

BILLBOARD

RESULTS

400 MILLION VIEWS

PROJECT OVERVIEW

image of a foot in football shoes standing on a football
image of everton fc james rodriguez digital billboard at time square

“The campaign shows how fantastic out-of-home advertising and digital advertising work together when executed well. ThE campaign not only welcomed one of the world’s best footballers, it increased fan engagement, loyalty and brand awareness.”

NATALIE DOWNIE, MANAGING DIRECTOR FORWARD & THINKING


The Campaign team

NATALIE DOWNIE

EMILY Redpath

Emily Rymchuk Media Planning Manager
Natalie Downie Managing Director

Media Planning Manager (OOH)

Managing Director


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