THE DESIGNER SOFA
Proving the difference a great Google Search campaign can bring to a business, in May 2021 our client The Designer Sofa recorded record revenues, smashing their previous monthly turnover record and consistently increasing their monthly sales average despite just coming out of COVID lockdowns.
The client gave us a lot of credit for the work our pay-per-click (PPC) campaign did (and continues to do) to find, target and draw in key audiences.
When comparing the performance of our campaign to the performance achieved by their previous digital marketing agency’s PPC activity, there are some remarkable KPI improvements we accomplished:
CLIENT
THE DESIGNER SOFA
MEDIA
GOOGLE SEARCH
RESULTS
Clicks increased by 40%
Click-through rate increased by 222%
CPA (cost per acquisition) reduced by 75%
PROJECT OVERVIEW
“NOT ONLY ARE WE GETTING SO MUCH MORE MONEY the transparency and communication from Forward & Thinking to ourselves is impeccable.”
THE DESIGNER SOFA
The Campaign team
SARAH NICHOLSON
ANDY MARSHALL
Digital Marketing Manager
Business Development Manager
RADASA WILBY
Digital Marketing Executive