Seriously targeted, results driven
Targeted TV Advertising
TV advertising offers national and local opportunities, enabling brands to reach mass audiences or target niche buyer segments, making it a powerful platform for building brand recognition. Our expert strategies are tailored across airtime, video on demand (VOD), and sponsorships, TV delivers high-impact visibility. Its big-screen experience commands attention, with a 97% view rate on BVOD, fostering deep viewer engagement. As one of the most trusted forms of advertising, TV gives brands a stamp of quality and credibility, making it a go-to for businesses of all sizes. The integration of dynamic ad delivery and first-party data enhances flexibility, while TV’s unique characteristics—sound on, shared viewing, and a brand-safe environment—create an unmatched, scalable platform. Additionally, TV strengthens the performance of other media channels by up to 54%, making it essential for a holistic advertising strategy.
Our team analyses the wide range of TV & VOD platforms, utilising platform and BARB data to match audience demographics, locations, and campaign KPIs for impactful video campaigns.
“The team at Forward & Thinking are a pleasure to work with. Always helpful, professional and responsive, they go above and beyond to meet their clients’ needs. It’s very clear how passionate the team are at what they do and the pride in which they deliver”.
Channel 4
Every channel, every option
-
Linear TV
Linear TV remains at the heart of the home, offering an ideal platform to tell your brand’s story through impactful commercial breaks or even specialised ad premieres and creative breaks, whether on a national or local scale. With linear TV accounting for 71% of all viewing time, it provides unparalleled reach and audience engagement. This appeal also translates into significant financial returns, as linear TV delivers over half (54.6%) of the total media profit payback beyond the first week of advertising. The combination of broad audience reach and proven profitability makes linear TV a crucial component of any successful advertising strategy.
-
Broadcast Video On Demand
BVOD combines the trusted, high-quality production values of broadcast TV with the flexibility and convenience of digital streaming, making it a popular option for both audiences and advertisers. It offers advertisers the benefit of TV’s premium, brand-safe environment while using targeting and measurement capabilities like those found in digital advertising, such as personalised ad delivery, access to first-party data and clickable conversion tracking.
-
Streamed Video on demand
App-first streaming platforms like Netflix, Disney+, Now TV, and Prime Video provide opportunities for multi-device targeting and attract highly engaged audiences who are passionate about their favourite TV shows and movies, similar to Broadcast Video-On-Demand.
-
Sponsorship and Programming
Sponsorship and program partnerships offer a powerful way to stand out in a crowded market. With the ability to sponsor a specific program, an entire channel, or even a segment of a show, this option provides flexibility and scalability. This means TV sponsorship can be customised to fit your budget and objectives, making it an adaptable solution for brands looking to increase visibility and engagement.
-
YouTube
YouTube offers unparalleled reach, with over 2 billion active users watching a diverse range of content daily. YouTube allows brands to connect with highly targeted audiences through precise demographic, interest, and behavioural targeting options. Its format is flexible, supporting various ad types like skippable, non-skippable, bumper ads, and display ads, allowing Forward & Thinking to tailor campaigns to specific goals, whether that’s increasing brand awareness, driving website traffic, or boosting sales.
-
Clearance and distribution
Forward & Thinking have in-house TV clearance specialists, as understanding the complexities of TV clearance is essential to ensure we get ads on air with minimum complications; our specialist recommends guidance from storyboarding to ensure production is adherent, saving our clients costs on corrections at the final production stage.
case studies
HANSON ELECTRICAL
Hanson Electrical Autumn kitchens campaign. Created, produced and successfully delivered on ITVX, Channel4, SkyTV
PC Specialist
The purpose of the campaign was to ‘build on brand fame’ and continue on their quest to align their PCs and Laptops with more than just gamers (whilst still enhancing…
BRIGHT COMPETITIONS
Bright Competitions Summer 2024 Campaign Featured on – ITVX, Channel4, SkyTV An amazing campaign with an impressive video designed to increased web traffic and driver ticket sales
choices, platforms, audiences, clearance planning, targeting, achieving success
Clearance and distribution
Forward & Thinking have in-house TV clearance specialists, as understanding the complexities of TV clearance is essential to ensure we get ads on air with minimum complications; our specialist recommends guidance from storyboarding to ensure production is adherent, saving our clients costs on corrections at the final production stage.