Forward And Thinking handle every aspect of your audio advertising journey. Audio is all about impactful story-telling and leaving the listeners with positive associations and a feel good factor. Audio advertising is also about channel selection, voiceovers, creative vision and deliering results. We help create the adverts, select the media, book the media and clear the ads with the relevant bodies to ensure compliance. We deliver it live and on time. Our process has been refined over many years to create the best possible outcomes for you. Our extensive knowledgebase and accounts with every major and many specialist media operators means we can focus solely on what works for your business. Together we create expertly crafted campaigns that deliver results.
Why it works / getting results
Brand recognition as well as calls to action can be promoted reliably through audio advertising. Listeners tend to be more steadfast in their listening habits and more in tune with the stations or platforms they follow. And there is a high level of trust here also.
Audio ads can effectively build brand recognition through consistent messaging across podcasts, radio, and streaming platforms, tapping into listeners’ emotional connections. From programme sponsorships to host read podcast partnerships audio drives brand recall through daily listening habits.
Forward & Thinking leverages audio advertising to connect with audiences in personal moments such as driving, working out, or relaxing. With platforms like Spotify, Apple Music, and podcasts, audio ads offer highly targeted, cost-effective opportunities. In the UK, 88% of adults tune in to radio weekly, while podcasts have 84 million weekly listening hours, with listeners averaging 7 hours per week.
Audio ads are less intrusive, create a more intimate experience, and is effective for building brand recall, awareness, and loyalty through emotionally impactful messaging. Our team analyses the wide range of radio and audio platforms, utilising platform and RAJAR data to match audience demographics, locations, and campaign KPIs for impactful audio campaigns
Forward And Thinking have been delivering ads across all platforms for over 15 years. We know what works and we have the data to show you why.
Expertly crafted campaigns that deliver results.
Information driven, results oriented.
Testimonials
Mandale Homes
Mandale Homes
“We have worked with Forward & Thinking for many years. The service and support is exceptional. Frankly, we cannot imagine using anyone else – or why we would want to try.”
Askham Bryan
Askham Bryan
“Forward & Thinking consistently deliver. They partner with us, becoming additional members of our marketing team to deliver time sensitive advertising and successful campaigns.”
Radio Case Studies
Mandale Homes
Mandale Construction North Heart Yorkshire – Sept – Oct 2024 Outstanding developments deserve outstanding advertising.Targeted Radio advertising and another sold out development.