pc specialist

PCSpecialist recognised Forward & Thinkings expertise in targeted media channel planning and buying, leveraging spend and timing to deliver the best possible reach and impact for budget. The object of the campaign was to raise awareness and familiarity with the PCSpecialist brand, ultimately capitalising on the heightened interest in high end tech around the Black Friday and Cyber Monday period.

BRIEF 

Forward & Thinking interrogated all Digital-Out-Of-Home inventory nationally, in order, to deliver an as cost-effective, but wide-reaching, campaign as possible. The key to the campaign was to balance lead times, availability, and price point to get as much exposure as possible for the investment. This national campaign was focussed on pre-determined ‘areas of high gain’ that deliver a high percentage of the client’s target demographic but currently have lower sales penetration. We used a selection of large format digital screens around the country, in order to best deliver the brand to the widest audience.

CAMPAIGN

PCSpecialist were absolutely delighted with the results. Forward & Thinkings fantastic long-term relationship with suppliers and media owners means achieving the best value for PCSpecialists marketing budget. Forward & Thinking’s post-campaign analysis demonstrated a huge amount of additional value that was delivered during the campaign, increasing ad exposure.

The campaign over-delivered 44,726 plays worth OF almost £5000.

RESULTS

image of a pcspecialist billboard on the road with a van driving by

“Out-of-home media has been a key awareness strategy for PC Specialist over a number of years. To balance rate and availability across multiple suppliers is something best left to the experts and Forward & Thinking handle this with aplomb. They consistently deliver well thought out campaigns, at great value, that help us deliver our core messaging.”

PC SPECIALIST



The Campaign team

Andy Sterling Media Planner
Darren Clewes Group Sales Director

DARREN
CLEWES

Andy Sterling

Media Planner

Group Sales Director

Katie Challenger Media Planning Assistant

katie challenger

Media Planning Assistant


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