pc specialist
PCSpecialist recognised Forward & Thinkings expertise in targeted media channel planning and buying, leveraging spend and timing to deliver the best possible reach and impact for budget. The object of the campaign was to raise awareness and familiarity with the PCSpecialist brand, ultimately capitalising on the heightened interest in high end tech around the Black Friday and Cyber Monday period.
BRIEF
Forward & Thinking interrogated all Digital-Out-Of-Home inventory nationally, in order, to deliver an as cost-effective, but wide-reaching, campaign as possible. The key to the campaign was to balance lead times, availability, and price point to get as much exposure as possible for the investment. This national campaign was focussed on pre-determined ‘areas of high gain’ that deliver a high percentage of the client’s target demographic but currently have lower sales penetration. We used a selection of large format digital screens around the country, in order to best deliver the brand to the widest audience.
CAMPAIGN
PCSpecialist were absolutely delighted with the results. Forward & Thinkings fantastic long-term relationship with suppliers and media owners means achieving the best value for PCSpecialists marketing budget. Forward & Thinking’s post-campaign analysis demonstrated a huge amount of additional value that was delivered during the campaign, increasing ad exposure.
The campaign over-delivered 44,726 plays worth OF almost £5000.
RESULTS
“Out-of-home media has been a key awareness strategy for PC Specialist over a number of years. To balance rate and availability across multiple suppliers is something best left to the experts and Forward & Thinking handle this with aplomb. They consistently deliver well thought out campaigns, at great value, that help us deliver our core messaging.”
PC SPECIALIST
The Campaign team
DARREN
CLEWES
Andy Sterling
Media Planner
Group Sales Director
katie challenger
Media Planning Assistant