Bright Competitions SkyTV Advert 2024

Objective of the campaign – to increase conversions and web traffic to the competition website.

Forward And Thinking produced, directed and created the campaign advertisement and then booked it on preferred slots on –

Platform: ITVX, Adsmart, SkyVOD

Results

Campaign and sub-campaign results showed impressive results. Digital advertising boards Forward & Thinking featured in the media plan delivered over 15,000 impressions during a one month summer campaign. Using the latest eye-tracking technology we saw that iWalkers reached over 13,000 people at a two-day festival with an average of 3 seconds spent engaging with the advert. The brand awareness campaign went from strength to strength and we’re excited to share the final results.

SkyVOD Results

Over 362,897 impressions during the Feb-April campaign

68.47% of viewers watched the entire video

2514 clicks through to the website

Awareness from teh campaign was clearly evident during the subsequent sales process

Overall a resounding success 

 

FORWARD & THINKING DID A FIRST CLASS JOB FROM START TO FINISH. tHE CAMPAIGN WAS A RESOUNDING SUCCESS.

BRIGHT COMPETITIONS