Campaign Target – all adults in Gateshead

Forward And Thinking produced, directed and created the campaign advertisement and then booked it on preferred slots on –

Platform – DAX

Campaign and sub-campaign results showed impressive results. Digital advertising boards Forward & Thinking featured in the media plan delivered over 15,000 impressions during a one month summer campaign. Using the latest eye-tracking technology we saw that iWalkers reached over 13,000 people at a two-day festival with an average of 3 seconds spent engaging with the advert. The brand awareness campaign went from strength to strength and we’re excited to share the final results.

425,000 impressions during the campaign

405,000 listened to the entire ad.

Deliveryed across Gateshead, Middlesborough, Leeds, York, Saltaire

Majority of open day attendees had heard the ad.

A resounding success.