On November 20th 2020, Fanbytes hosted a webinar with their talent manager Abi Hands and TikTok influencer Sebby Jonn.
Sebby Jonn is a popular TikTok influencer with a following of over 2 million, he is most known on the platform for his comedy and acting videos. Sebby’s career blew up when he created a TikTok early this year following the ‘clown check’ trend. Since then, he has continued to build his career and is even part of ‘The Byte House’ – the UK’s first ‘TikTok House’.
Sebby’s top tips
Sebby shared his top tips for gaining popularity on TikTok. With 34million views on his most watched video he certainly knows his stuff!
1. Taking a trend and making it your own
It is no surprise that following trends is a great way to get your name out there – but based on Sebby’s expertise, we need to do more than just stick to the trend. Putting your own spin on it will make it much more engaging as audiences like to see something different!
2. Finding your niche
Sebby stresses the importance of having your own niche that audiences can associate with your brand. This makes you stand out more than “following every trend”. Finding something of your own means audiences will associate it with you and therefore know who you are.
3. Considering your audience
Being considerate of all the types of people who will view your videos is crucial. Sebby emphasises the importance of making your videos inclusive, such as adding subtitles to your videos for audience members who are hard of hearing.
4. Making content that connects with people
Creating relatable content is the best way to get engagement. If audiences can relate to your video they are more likely to comment, like and share with friends- growing your audience even further!
5. Staying on top of the trends
You need to do your research! This allows you to know when a trend is about to happen, meaning you can jump on it as soon as possible! This way, you can be seen doing the trend before anyone else.
Take a look at Sebby’s TikTok account!
Do you want to advertise on TikTok? Contact us today to discuss your next campaign.
