Our digital marketing executive Molly has put together a list of top tips to bear in mind when preparing for your next digital campaign with F&T.
Platform
Depending on your campaign goal, it’s extremely important to ensure you’re selecting the right platforms to reach your desired audience. We will suggest which platforms will help you achieve your objectives, whether it be social media, Google, or YouTube. It’s always good to consider using a range of platforms to increase the chances of your audience seeing your adverts across multiple touch points. This will ensure maximum exposure and help you remain at the front of your audience’s mind.
Campaign durations
In order to get the most out of your campaign, you’ll want to make sure the duration is a minimum of 2-3 weeks. This allows us time to optimise the campaign and make adjustments along the way to improve performance and get you the best results possible. The longer a campaign runs, the longer we have to find out what works best and to capitalise on that.
Top Tip: For any campaigns lasting 6 weeks or longer, we suggest switching up your artwork halfway through the campaign. This will prevent your adverts from becoming repetitive and provide new content for your audience.
Artwork
You can plough as much budget as you like into every digital platform there is out there. But without high quality creative assets, your time and money are wasted. Strong creative ensure users will engage more with your advert but can also indirectly help your adverts to show more often on whichever platform you’re using, ensuring you’re standing out from competitors.
The key points to remember are:
- Appealing colour harmonies
- Clear and concise ad copy
- Make it interesting and eye catching enough for your audience to stop scrolling
- Keep your videos short and snappy
Top Tip: Include imagery of real people! If these match your targeted audience they can help to increase engagement significantly by increasing the relatability of your content.
Landing page
Once you’ve directed users to your page with your amazing creative, you want to make sure your efforts aren’t wasted, and that their journey doesn’t end there.
The most important thing to consider is making sure your landing page is relevant. The landing page should be a continuation of your adverts. Simply giving your audience more information and an opportunity to perform a desired action, such as signing up for a course.
Analytics
Finally: Google Analytics. Ensure it is set up to allow you to track any meaningful events that are relevant to your campaign goals. With full access to your account, we can support you to set up goals and monitor key metrics. Such as bounce rates, times spent on page, and conversions along the way. This way we ensure your campaign is on track and performing well.
Got an idea for your next digital campaign?
Get in touch with us to see how we can help bring it to life!
