Everton Football Club’s marketing team were tasked with creating a high-impact campaign around the globe to mark the high-profile arrival of James Rodriguez.
Apart from extensive social media, digital marketing and out-of-home advertising, they were looking for a show-stopping iconic landmark to announce the midfielder’s arrival and create a buzz amongst fans all over the world.
Forward & Thinking secured the New York Times Square billboards within a short time space at a competitive price.
